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Strategically Addressing The Trade Promotion Dilemma

The leading CPG research providers, the likes of Cannondale, Gartner Group, IRI and Nielsen report that the trade promotion spending has reached an average of 17% of annual gross revenue. The total annual trade promotion expenditure exceeds $100 billion per year. The expenditure represents more than 70% of the CPG manufacturers’ marketing budget minimizing the ability to strengthen a brand's image.
The research and consulting community in the CPG sector have succinctly identified the key components to accomplish a true “closed-loop TPM capability”:

Planning -->Execution --> Control -->Evaluation

Synectics Group provides the competitive edge in managing the substantial trade promotion investment with a turnkey system designed to address the following critical areas:
Budgeting and budget tracking vs. planned, actual and
    projected results 
 
Trade Promotion Planning, including electronic work-flow
Pre and Post-Promotion Analysis
Financial Management, including trade promotion payments
    and deduction resolution
 

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